Canon EOS Rebel XS Key Features:

• 10.1 Megapixel CMOS sensor
• EOS Integrated Cleaning System
• 7-point wide-area AF system
• Up to 3 frames per second
• 2.5” LCD with Live View shooting
• DIGIC III image processor
• Compatible with SD and SDHC memory cards
• Compact and lightweight body
• Digital Photo Professional RAW processing software
• Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites

Canon’s estimated retail price is $699 for the camera and lens, Check the price at Amazon here.

Canon EOS Rebel XS Press Release

CANON’S NEW EOS REBEL XS CAMERA LOOKS TO INSPIRE A NEW GENERATION OF DIGITAL SLR PHOTOGRAPHERS Photographers Looking for the Next Step Up From Their Point-and-Shoot Camera Will Enjoy the High-End Features and Fun-to-Use SLR Technology of Canon’s Newest Rebel Camera

LAKE SUCCESS, N.Y., July 8, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today announced the introduction of the EOS Rebel XS, a new entry-level digital camera that affordably puts Canon SLR technology such as an Optical Imaged Stabilized lens and easy-to-use professional features into the hands of emerging photographers. Consumers looking to take their photography a step further and begin shooting with an SLR will find the transition easier than ever with Canon’s new Rebel XS digital SLR camera. From the parent photographing a little league game, to the tourist shooting a wondrous new city, the Canon Rebel XS camera makes photography easy for everyone. Canon has also introduced the latest model in the EX series of Speedlite flashes: the Canon Speedlite 430EX II.

Ideal for a wide range of photographers from first-time digital SLR users to veteran photo enthusiasts, the new Canon EOS Rebel XS camera was designed to embody what customers have come to expect from the EOS Rebel series – a fast, non-intimidating, lightweight, easy-to-use camera that produces excellent images and starts emerging photographers off on the right foot. Immediately, photographers will take notice of the camera’s Optical Image Stabilized kit lens for crisp focus, compensating for camera shake from unsteady hands or a moving vehicle. The new Rebel model also incorporates Canon’s DIGIC III image processor, 10.1 megapixel CMOS sensor, Live View, Auto Lighting Optimizer, 7-point wide-area autofocus (AF) sensor and 3.0 frames per second continuous JPEG burst rate where the number of consecutive shots in a burst is only limited by the capacity of the flash memory card in the camerai.

"We are proud to introduce the new EOS Rebel XS camera at a very exciting time in digital imaging. As consumers have fully embraced digital photography, with many consumers purchasing their second or third digital camera models, we see the Rebel XS as the bridge to help photographers cross over from the world of point-and-shoot cameras to digital SLR technology," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

A first in Canon’s EOS line-up, the Rebel XS camera’s continuous JPEG burst rate allows users to continuously shoot a scene until the memory card is at capacity. This will be particularly helpful for new photographers looking to capture that perfect image of a moving subject.

The Live View function allows users to frame and shoot images in real time via the camera’s 2.5 inch LCD screen, a great feature for users accustomed to framing shots via LCD monitors on point-and-shoot digital cameras. The Camera’s Auto Lighting Optimizer detects dark areas of an image and automatically adjusts brightness and contrast to ensure optimal image results. The Canon Rebel XS allows greater ease of use through large control buttons and easy-to-see operating panel indications such as ISO settings visible through the viewfinder and Canon Speedlite controls through the camera LCD menu.

The Rebel XS incorporates an APS-C size (22.2 x 14.8 mm) CMOS sensor with 10.1 million pixel images and Canon’s exclusive high-performance DIGIC III image processor to help deliver high levels of imaging performance and responsiveness. It also has Canon’s exclusive EOS Integrated Cleaning System, which features both hardware and software-based dust removal technology. Additionally, weighing less than 1 lb./450 grams, this camera is the lightest body in the EOS digital series camera lineup.

The EOS Rebel XS camera is compatible with Canon’s extensive lineup of more than 60 EF and EF-S lenses, including the Image Stabilizer-equipped EF-S18-55mm f/3.5-5.6 IS, which is included in the camera’s standard zoom lens kit package. The Canon Rebel XS will be available in black or silver colored body variations.

Canon Speedlite 430EX II
The new Canon Speedlite 430EX II, which succeeds the 430EX, realizes an approximately 20 percent reduction in recycling time compared with its predecessor. Like the 580EX II, the 430EX II allows users to control flash functions and input settings using the camera’s LCD monitorii, and also offers a quick-lock attachment system and a metal mounting foot for improved contact reliability and durability. The new Canon Speedlite 430EX II will carry an estimated retail price of $329.99.

In the Box
Expected to ship in August 2008 the Canon Rebel XS camera is available in a zoom lens kit version, which includes the EF-S18-55mm f/3.5-5.6 IS zoom lens, a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD, and a 1-year Canon U.S.A., Inc. limited warranty. The new camera’s estimated retail price is $699.99.

Though standard in the EOS Rebel XS kit, the EF-S 18-55mm f/3.5-5.6 IS lens is also available as a stand-alone purchase and carries an estimated retail price of $199.99.

With the lightest body of any digital EOS camera, the EOS 1000D also incorporates many of the new features found in its big brother the EOS 450D, including the DIGIC III image processor, and Live View mode, and presents them in a less expensive package.

Key Features:

• 10.1 Megapixel CMOS sensor
• EOS Integrated Cleaning System
• 7-point wide-area AF system
• Up to 3 frames per second
• 2.5” LCD with Live View shooting
• DIGIC III image processor
• Compatible with SD and SDHC memory cards
• Compact and lightweight body
• Digital Photo Professional RAW processing software
• Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites

Canon EOS 1000D Press Release

The EOS 1000D: gateway to full EOS power

• 10.1 Megapixel CMOS sensor
• EOS Integrated Cleaning System
• 7-point wide-area AF system with f/5.6 cross-type centre point
• Up to 3 frames per second
• 2.5” LCD with Live View shooting
• DIGIC III image processor
• Compatible with SD and SDHC memory cards
• Compact and lightweight body
• Digital Photo Professional RAW processing software
• Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites

Designed to deliver more

As with all EOS models, key components for the EOS 1000D are designed and manufactured in-house to work with each other for the ultimate image quality. A 10.1 Megapixel CMOS sensor – with larger pixels for smooth, low-noise images – offers sufficient resolution to produce prints in sizes up to A4, even when cropping your image. To protect images against the effects of sensor dust, the EOS 1000D includes the EOS Integrated Cleaning System, which combats dust in three separate ways: reducing, removing and repelling.

The EOS 1000D also features a DIGIC III image processor, as used in Canon’s professional D-SLR models. This allows continuous shooting until the SD or SDHC memory card is full, at speeds of up to 3fps – with the number of shots limited only by the size of the card. DIGIC III also delivers superior image rendering, rapid operation and virtually instant start-up times.
Intelligent focus and flash

For shots where fast focusing is needed, the EOS 1000D features a 7-point wide area Auto Focus system, capable of locking onto a subject in a fraction of a second. A cross-type central focus point continues to operate effectively even when used in lower-light and lower-contrast settings. Also included is E-TTL II, Canon’s distance-linked flash exposure system found in professional EOS models.

Weighing just 450g, the EOS 1000D is Canon’s lightest D-SLR to date, with a compact, ergonomic body designed for comfortable handling. A bright 2.5” LCD screen lets users instantly review images for composition, sharpness and focus – or, thanks to a wide viewing angle, instantly share shots with friends. The LCD also provides access to a fast, easy-to-read menu system, which uses tabs to avoid unnecessary scrolling. Inherited from the latest EOS models, the menu system includes direct control over external devices such as Speedlite flash units.

Photo quality in every situation is aided by 12 custom functions, including Auto Lighting Optimizer – which corrects brightness and contrast during image processing, while improving skin tones in portraits by ensuring correct exposure for faces. Photographers can also enable additional noise reduction for shots captured at high ISO speeds.

For shooting situations where using the viewfinder is impractical – or where a tripod is used – users can switch to Live View mode, which displays the scene as a smooth, 30fps video feed on the LCD. An optional grid line and histogram display can be selected to help with shot composition and exposure. Two AF modes are available for use with Live View: Quick AF, which momentarily flips the camera’s mirror to engage the AF sensor, and Live AF, which uses contrast information for compact camera-style focusing.

The EOS 1000D is supplied with a comprehensive software suite that provides all the necessary tools for managing and processing images. This includes Digital Photo Professional (DPP), a powerful RAW converter that provides complete RAW image processing control. DPP also integrates with camera features such as Dust Delete Data and Picture Styles. The supplied Picture Style Editor software can be used to create custom Picture Styles for fine control over colour display. The camera also comes with EOS Utility, Image/Zoom Browser and Photostitch.

Read more about the Canon EOS 1Ds Mark III

Read more about the Nikon D300

Read more about the Nikon D3

Canon EOS 1Ds Mark III Features

• 21 Megapixel full frame (35mm) CMOS sensor
• 5 fps continuous shooting for up to 56 frames
• Dual “DIGIC III” processors
• Highlight Tone Priority
• Auto focus system with 19 cross type sensors and 26 focus assist points
• EOS Integrated Cleaning System
• ISO 100-1600 (expandable to L:50 H:3200)
• 3.0” 230K pixel LCD with Live View mode
• Redesigned viewfinder now wider and brighter

Get a price from Amazon for the Canon EOS 1Ds Mark III 21.1MP Digital SLR Camera

Canon EOS 1Ds Mark III Reviews

Shutterbug reviews the Canon EOS-1Ds Mark III and writes;
“I really liked the 1Ds Mark III—what’s not to like about a 21-megapixel SLR?—but have nagging questions about reliability of any new premium D-SLR, especially one costing $8000. The $4499 1D Mark III has the same look and feel as the 1Ds Mark III and both cameras, for the first time in any Canon pro D-SLR’s history, offer simple, readable menus. For $8000 you can buy a 1D Mark III, two EOS 40Ds, and have enough cash for lots of memory cards. Why does a used 16-megapixel Hasselblad digital back cost more than a brand-new 21-megapixel 1Ds Mark III? Where’s the bargain now, medium format shooters? If maximum image quality is your main overriding question, then Canon’s EOS-1Ds Mark III is the answer.”

Photo.net reviews the Canon EOS-1Ds Mark III and writes;
“The EOS 1Ds Mark III is a remarkable display of engineering prowess. Do you need a weatherproofed camera that is strong enough to drive nails while producing the world’s best image quality? If so, the 1Ds is a bargain. If not, the Canon EOS 5D is a better value.”

PopPhoto reviews the Canon EOS-1Ds Mark III and writes;
“Color accuracy on the 1Ds Mark III also lands in the top tier, with an Excellent rating based on an average Delta E of 6.98 (compared with 7.3 on the 1D Mark III and 7.28 on the Nikon D3, also Excellent ratings.) The color accuracy remained similarly high all the way up through ISO 1600. If high-speed action or low-light shooting is your specialty (and you’re already a Canon shooter), the EOS-1D Mark III is a better choice, as it boasts a blazing burst rate of up to 10 frames per second (compared with the 1Ds Mark III’s 6 fps) and higher ISOs, up to 6400. Still, for image quality and fine detail (at ISO 100 to 1600) that rivals or exceeds that of many medium-format systems, the EOS-1Ds Mark III is the only DSLR in its class.″

CNET reviews the Canon EOS-1Ds Mark III and writes;
“The 1Ds Mark III can capture beautiful, amazingly detailed images. Colors are extremely accurate and, as mentioned above, the automatic white balance system does a great job of keeping color neutral across a wide range of lighting. One of the nicest things about the 1Ds Mark III is its low noise. You can make pleasing prints across the entire sensitivity range of this SLR, which is a liberating feeling when you’re out shooting. The Canon 1Ds Mark III isn’t for everyone. You really have to have a need for a lot of pixels to warrant buying one instead of the 1D Mark III, which offers very similar image quality, an extra stop of sensitivity, and double the burst speed for thousands fewer dollars. Ultimately, you have to ask if you’ve been disappointed in, or felt limited by, the 1Ds Mark II’s performance and image quality. Of course, the 1Ds Mark III’s larger screen, live view shooting, and beefed up AF and exposure systems also give a reason to step up, though these aren’t as big a motivation. Overall, I’d go for the upgrade, especially if it can be considered a business expense.”

PhotoReview.au reviews the Canon EOS-1Ds Mark III and writes;
“Large, heavy and complex to operate, Canon’s EOS-1Ds Mark III is not the ideal camera for everybody. It’s certainly not for novice users and photographers who prefer to set and forget their cameras are unlikely to extract the greatest benefits from this camera.  In fact, for most serious enthusiasts – and many professionals – eight to 12 megapixel resolution is more than adequate. But for photographers who require a combination of very high resolution, extensive adjustability and excellent imaging performance, it is a very impressive imaging tool. In versatility, usability and performance, it represents a genuine rival for most medium-format digital cameras, which are significantly more expensive.”

CEN reviews the Canon EOS-1Ds Mark III and writes;
“I have to tell you that I have in my hands right now what I consider is the finest camera I’ve ever had the pleasure to use in more than 40 years of taking photographs, the Canon EOS-1Ds Mark III. With 21.1 megapixels on a full frame sensor to work with there’s not much needed to add to your wish list for the perfect camera. This is, BY FAR, the finest camera I’ve ever used. If you want exquisite images pair it up with the pro lenses Canon makes and you’ll never be disappointed. I used the Canon EF 16-35mm f/2.8L II USM, EF 24-70mm f/2.8L USM, EF 70-200mm f/2.8L IS USM with the 1Ds Mark III and all gave superior results.”

ArtsbyPhil reviews the Canon EOS-1Ds Mark III and writes;
“I can confidently say the Canon 1Ds Mark III is easily the most versatile full frame digital SLR currently available. Currently the only thing similar on the market is the camera it’s replacing. The 1Ds Mark II. In terms of pure image resolution the only cameras that come close are digital medium format bodies and backs”

Luminous-Landscape compares the Canon 1Ds MKIII VS Nikon D300 VS Nikon D3 and writes;
“Sad to say, D300 is not in the same low noise league as either the D3 or the 1Ds MKIII. Noise is more apparent, and though the exposure was 1/50th second vs the D3’s 1/60th second (essentially identical), the image was overall quite a bit darker, indicating that the ISO was likely not what the camera indicated it was; maybe ISO 1000 in reality, and the apparent dynamic range somewhat less as well. The D3 Nikon is now back in the IQ game. Canon has enjoyed a deserved reputation for high image quality, especially at high ISO. But now with the D3 Nikon has upped the ante, producing a camera that appears to offer lower noise than Canon (at least against the flagship 1Ds MKIII), and higher available speeds as well.”

LetsGoDigital review the Canon EOS-1Ds Mark III and write: "The Canon EOS-1Ds Mark III offers you every possibility to capture the ultimate picture. The resolution is outstanding and you will be amazed as to what detail is captured in the picture. Also thanks to the massive dynamic range. High contrasts are captured without a problem, moreover at low ISO sensitivities. If you want to shoot at environmental light, the camera won’t disappoint you. Noise is not a problem anymore, although there is still some improvement possible in the highest ISO level. As far as quality is concerned, I think we are reaching the top…. the Canon EOS-1Ds Mark III is currently one of the best high resolution D-SLR cameras that you can get. I’d say; go for it, capture some nice shots and enjoy everything the Canon EOS-1Ds Mark III produces. You won’t regret it. Absolutely top of the top!”

Get a price at Amazon for the Canon EOS 1Ds Mark III 21.1MP Digital SLR Camera

Each pixel is a very large 8.2µm, and is therefore able to receive a great deal of light, producing not only excellent resolution but a wide range of ISO settings and low noise levels on a par with the 8.2 megapixel EOS-1D Mark II camera. The DIGIC II Image Processor, DDR SDRAM and 4-channel reading enable an incredible burst performance of 60 Large/Fine JPEGs or 17 RAW images at 3 fps.

It also features burst depth of 11 in RAW and 30 in JPEG (9 for RAW and JPEG) with selectable continuous shooting speed, DIGIC II image processor with 0.15 second start up time, E-TTL Flash and USB 2.0 Hi Speed and video out connectivity.

Canon EOS 30D Features

• 8.2 Megapixel APS-C size CMOS sensor
• 5 fps and 30 large JPEG frame burst
• 2.5”, 230K pixel, 170º wide viewing angle LCD screen
• Picture Style image processing parameters
• Spot metering and High Precision 9-point AF system
• DIGIC II image processor with 0.15 sec start-up time
• Digital Photo Professional RAW processing software
• 100,000 cycle shutter durability and rugged magnesium alloy body
• Simultaneous RAW and JPEG recording
• Wide 100-3200 ISO range
• E-TTL II Flash
• PictBridge compatibility
• Complete compatibility with all Canon EF and EF-S lenses and EX-series Speedlites
• USB 2.0 Hi-Speed and Video Out connectivity

The EOS 400D also features Nine point Auto Focus sensor (same as EOS 30D) with F2.8 support, Continuous shooting burst up to 27 JPEG and 10 RAW images, and a Single large, bright, 2.5″ LCD monitor with 160° viewing angles (horizontal and vertical).

The Canon Rebel XT (known as the EOS 350D Digital in Europe and the EOS Kiss Digital 2e in Japan) also features USB 2.0, simultaneous RAW and JPEG writing and a super fast 0.2 second start up. It comes in both silver and black.

The Powershot SD890 IS features face diction, enhanced lens shift optical image stabilization, DIGIC III image processor, 18 shooting modes, and high ISO up to ISO 3200.

The Canon Powershot SD890 IS is expected to hit stores in early April with an estimated price of $399.99.    

Canon Powershot SD890 IS Press Release

CANON’S TRENDSETTING TRIO OF NEW DIGITAL ELPH SUPERMODELS INSPIRE FRESH EXPRESSIONS OF INDIVIDUAL STYLE, VISION & TRUE IMAGING INNOVATION

From Sensuous Flowing Contours, Hot Highlights and Finely Chiseled Lines That Beg to Be Held and Beheld, the Optically Image-Stabilized, 10-Megapixel PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH Cameras Raise The Resolution, Beat The Blur, and Quicken The Pulse

LAKE SUCCESS, N.Y., March 12, 2008 – Whether capturing spur-of-the moment inspirations or momentous family occasions, Canon U.S.A.’s newest additions to the PowerShot line-up: SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras continue to provide intelligent, easy-to-use features, resulting in fantastic photos. Integrated Canon technologies such as Motion Detection Technology, Optical Image Stabilization, Genuine Canon Face Detection Technology, and Canon’s proprietary DIGIC III imaging processor, along with the inherent style of the ELPH line; make them the ideal accessory for capturing a night out on the town or an intimate social gathering.

"The Canon PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras carry on the trend-setting traditions and extend the boundaries of technological ease and the individual sense of style that has always been at the heart of the ELPH line up," states Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "Canon continues to draw upon its 70 years of imaging excellence and photographic expertise to develop new technological advancements, as well as create stylish form factors as seen in the iconic box and circle design of ELPH cameras."

Inspired Elegance and Excellence:

PowerShot SD890 IS Digital ELPH Camera
This PowerShot SD890 IS Digital ELPH camera is a prime example of Canon quality, from the tip of its 5x optically image stabilized, zoom lens to the big and brilliant 2.5 inch PureColor II LCD display embedded in the camera’s contoured back. Indeed, it is that very 5x zoom lens that expands the user flexibility by expanding the focusing range from a maximum wide-angle equivalent of a 37mm lens to its maximum optical telephoto equivalent of a 185mm lens. Ideal for capturing everything from broad sweeping vistas to intimate close-ups, the PowerShot SD890 IS Digital ELPH model is also capable of securing macro images from less than an inch away from the subject, making extraordinary, high-resolution nature shots as elementary as point and shoot.

From the moment it appears in a user’s hand, it is clear that this Digital ELPH camera is like none that have come before. From the body’s clean lines and smooth, matte silver finish to the topside metallic robe that highlights and accentuates the camera’s curves, the 10-megapixel PowerShot SD890 IS Digital ELPH camera’s alluring proposition is one of beauty, versatility and ability.

This camera’s multi-control dial enables the user to simply switch between shooting modes, settings and even images during playback, with easily understandable mode icons displayed on the camera’s 2.5-inch PureColor II LCD display. There’s even a traditional optical viewfinder for the purists who prefer it.

Inspired Innovation: Shared Advancements:

Beating The Blur
Among the significant technological advances shared on the new PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras is Canon’s intelligent anti-blur system. Developed by linking four of Canon’s most cutting-edge achievements: Optical Image Stabilization, Motion Detection technology, Hi-ISO Auto and Noise Reduction technology, the result is consistently sharp and clear pictures, even when the shooting conditions and circumstances may not be ideal.

The most common cause of blurry pictures is actual camera shake. This can be caused by anything from a photographer’s unsteady hands to movement in a car along a bumpy road to shots where the zoom lens is extended to a maximum telephoto length or even dimly lit conditions without benefit of flash that causes the shutter to stay open longer in order to admit enough light to make a proper exposure. Canon’s proprietary Optical Image Stabilizer (OIS) physically compensates for camera movement and shake by actually shifting the lens (unlike other Image Stabilization systems that merely mask the undesirable movement electronically).

Adding to these ELPH cameras’ anti-blur effectiveness, Canon’s Motion Detection Technology is linked to the camera’s High ISO Auto mode. This improves image clarity by raising ISO speeds (and shutter speeds) for fast-moving subjects (such as a child hitting a baseball from home plate and then running towards first base) or lowering ISO speeds to reduce noise when the subject is stationary. In short, when this impressively intuitive technology detects movement it automatically raises the ISO just enough to reduce image blur. When no movement is detected, it optimally lowers the ISO to reduce noise.

Genuine Canon Face Detection Technology
All three PowerShot Digital ELPH cameras feature the latest and most advanced generation of Genuine Canon Face Detection Technology, thus ensuring that up-to nine forward-looking faces in the frame – whether posed for a family portrait, candidly capturing friends and fun, or spontaneously snapping a toddler’s expression of triumphant glee as two halting steps – are in focus and properly exposed, with or without flash. In addition to focus and exposure control, the camera’s Face Detection feature captures truer, more accurately lit skin tones (and hence more beautifully rendered pictures) thanks to Canon’s improved Face Detection White Balance. There’s also a new optional "AF Point Zoom" feature that digitally enlarges the face of the main subject on the camera’s LCD screen to make it easy to determine the optimum timing for clicking the shutter to capture the moment.

In-Camera Image Enhancement
Canon Digital ELPH cameras offer an array of in-camera processing features that once required tweaking with computer-based photo software. Now, newly developed Automatic Red Eye Correction can be engaged while shooting, minimizing the need for correction before printing or sharing images.

With Canon’s Image Inspection Tool, users can review pictures recently taken on the camera’s bright, brilliant and easy-to-read 230,000-pixel PureColor LCD II display by zooming in to ensure that the subjects are in focus and to check for such picture-damning details as closed eyes or inappropriate expressions. What’s more, with the digital EPH camera line’s Trimming Function, users can easily crop images, centering and creating memorable close-ups whether they are smiling faces or iconic cityscapes.

DIGIC III Imaging Processor
The "brain" in every new Canon digital camera is Canon’s proprietary DIGIC III imaging processor. This exclusive chip is responsible for the camera’s higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What’s more, the DIGIC III processor improves both the image quality and the cameras’ power consumption, extending the battery life under typical shooting conditions.

In the Boxes
The PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras are scheduled to be in stores early April, end of March and mid-April respectively. Each of these new, camera kits include a battery pack and charger, a 32MB SD memory card, a USB interface cable, an AV cable, a wrist strap, and Canon’s software suite. Each kit carries an estimated retail price of $399.99,* $349.99* and $299.99* respectively.

The Powershot SD790 IS also features face diction, enhanced lens shift optical image stabilization, DIGIC III image processor, and 18 shooting modes.  

The Canon Powershot has dimension of 91.6 x 56.8 x 20.9mm (excluding protrusions) and weighs 155g. It is expected to hit stores at the end of March with an estimated price of $349.99.

Canon Powershot SD790 IS Press Release

CANON’S TRENDSETTING TRIO OF NEW DIGITAL ELPH SUPERMODELS INSPIRE FRESH EXPRESSIONS OF INDIVIDUAL STYLE, VISION & TRUE IMAGING INNOVATION

From Sensuous Flowing Contours, Hot Highlights and Finely Chiseled Lines That Beg to Be Held and Beheld, the Optically Image-Stabilized, 10-Megapixel PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH Cameras Raise The Resolution, Beat The Blur, and Quicken The Pulse

LAKE SUCCESS, N.Y., March 12, 2008 – Whether capturing spur-of-the moment inspirations or momentous family occasions, Canon U.S.A.’s newest additions to the PowerShot line-up: SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras continue to provide intelligent, easy-to-use features, resulting in fantastic photos. Integrated Canon technologies such as Motion Detection Technology, Optical Image Stabilization, Genuine Canon Face Detection Technology, and Canon’s proprietary DIGIC III imaging processor, along with the inherent style of the ELPH line; make them the ideal accessory for capturing a night out on the town or an intimate social gathering.

"The Canon PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras carry on the trend-setting traditions and extend the boundaries of technological ease and the individual sense of style that has always been at the heart of the ELPH line up," states Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "Canon continues to draw upon its 70 years of imaging excellence and photographic expertise to develop new technological advancements, as well as create stylish form factors as seen in the iconic box and circle design of ELPH cameras."

Inspired Elegance and Excellence:

PowerShot SD790 IS Digital ELPH Camera
The 10-megapixel PowerShot SD790 IS Digital ELPH camera’s optically image stabilized 3x zoom has a focusing range from a wide-angle equivalent of 35mm to a maximum telephoto equivalent of 105mm. Like the PowerShot SD890 IS Digital ELPH camera, the SD790 IS Digital ELPH camera features the quick and easy-to-use multi-control dial.

Though smaller than a deck of playing cards, the PowerShot SD790 IS Digital ELPH camera conveys a cool, substantial look and feel, thanks to its solid, yet streamlined, chiseled design. Adding to its appeal is the camera’s large and highly visible, three-inch PureColor LCD II display, with an adjacent multi-control dial and new button configuration that combine to form a flat control panel.

Inspired Innovation: Shared Advancements:

Beating The Blur
Among the significant technological advances shared on the new PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras is Canon’s intelligent anti-blur system. Developed by linking four of Canon’s most cutting-edge achievements: Optical Image Stabilization, Motion Detection technology, Hi-ISO Auto and Noise Reduction technology, the result is consistently sharp and clear pictures, even when the shooting conditions and circumstances may not be ideal.

The most common cause of blurry pictures is actual camera shake. This can be caused by anything from a photographer’s unsteady hands to movement in a car along a bumpy road to shots where the zoom lens is extended to a maximum telephoto length or even dimly lit conditions without benefit of flash that causes the shutter to stay open longer in order to admit enough light to make a proper exposure. Canon’s proprietary Optical Image Stabilizer (OIS) physically compensates for camera movement and shake by actually shifting the lens (unlike other Image Stabilization systems that merely mask the undesirable movement electronically).

Adding to these ELPH cameras’ anti-blur effectiveness, Canon’s Motion Detection Technology is linked to the camera’s High ISO Auto mode. This improves image clarity by raising ISO speeds (and shutter speeds) for fast-moving subjects (such as a child hitting a baseball from home plate and then running towards first base) or lowering ISO speeds to reduce noise when the subject is stationary. In short, when this impressively intuitive technology detects movement it automatically raises the ISO just enough to reduce image blur. When no movement is detected, it optimally lowers the ISO to reduce noise.

Genuine Canon Face Detection Technology
All three PowerShot Digital ELPH cameras feature the latest and most advanced generation of Genuine Canon Face Detection Technology, thus ensuring that up-to nine forward-looking faces in the frame – whether posed for a family portrait, candidly capturing friends and fun, or spontaneously snapping a toddler’s expression of triumphant glee as two halting steps – are in focus and properly exposed, with or without flash. In addition to focus and exposure control, the camera’s Face Detection feature captures truer, more accurately lit skin tones (and hence more beautifully rendered pictures) thanks to Canon’s improved Face Detection White Balance. There’s also a new optional "AF Point Zoom" feature that digitally enlarges the face of the main subject on the camera’s LCD screen to make it easy to determine the optimum timing for clicking the shutter to capture the moment.

In-Camera Image Enhancement
Canon Digital ELPH cameras offer an array of in-camera processing features that once required tweaking with computer-based photo software. Now, newly developed Automatic Red Eye Correction can be engaged while shooting, minimizing the need for correction before printing or sharing images.

With Canon’s Image Inspection Tool, users can review pictures recently taken on the camera’s bright, brilliant and easy-to-read 230,000-pixel PureColor LCD II display by zooming in to ensure that the subjects are in focus and to check for such picture-damning details as closed eyes or inappropriate expressions. What’s more, with the digital EPH camera line’s Trimming Function, users can easily crop images, centering and creating memorable close-ups whether they are smiling faces or iconic cityscapes.

DIGIC III Imaging Processor
The "brain" in every new Canon digital camera is Canon’s proprietary DIGIC III imaging processor. This exclusive chip is responsible for the camera’s higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What’s more, the DIGIC III processor improves both the image quality and the cameras’ power consumption, extending the battery life under typical shooting conditions.

In the Boxes
The PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras are scheduled to be in stores early April, end of March and mid-April respectively. Each of these new, camera kits include a battery pack and charger, a 32MB SD memory card, a USB interface cable, an AV cable, a wrist strap, and Canon’s software suite. Each kit carries an estimated retail price of $399.99,* $349.99* and $299.99* respectively.