Key Features

• 24.5 megapixel FX format CMOS sensor with high signal-to-noise ratio, wide dynamic range and 12-channel readout.
• ISO 100 – 1600: extendable up to 6400 (equivalent) and down to ISO 50 (equivalent).
• 5fps consecutive shooting (7fps in DX Crop mode)
• EXPEED image processing engine with 14-bit A/D conversion and 16-bit image processing for superb tonal gradation.
• Advanced Scene Recognition System combines the camera’s metering and AF sensors for precise exposures and sharply defined images.
• Multi-CAM3500FX 51-point AF system. Individually selectable or configurable in 9-point, 21-point and 51-point coverage settings.
• Picture Controls streamline in-camera image processing by enabling customization of image parameters before capture and offer complete control over sharpening, contrast, brightness, hue and saturation in various color modes.
• 920,000-dot 3-inch VGA LCD monitor with wide, 170-degree viewing angle.
• Live View with Autofocus enables composition of images using the LCD monitor. Two modes are supported: Handheld or Tripod.
• Two Crop Modes: DX format and 5:4 ratio. The DX crop mode can be automatically enabled when a DX lens is attached.
• Quick response: approx. 40 ms shutter-lag and 55 ms viewfinder black-out.
• Highly accurate, durable Kevlar/carbon fiber-composite shutter unit: Standard rating of 300, 000 cycles, with a maximum shutter speed of 1/8,000 sec and flash synchronization at up to 1/250 sec.
• Active D-Lighting enables superior high-contrast images by automatically applying tone compensation at the moment of capture.
• Dual CF card slots: configurable for parallel (simultaneous) or serial (consecutive) recording.
• HDMI video output interface enables connection to high-definition video systems.
• Intuitive ergonomics with optimized button placement for fast and comfortable handling.
• Durable magnesium alloy body built to withstand the rigors of the harshest of environments.
• Wireless LAN and Ethernet support via optional Wireless Transmitter WT-4.
• Optional GPS and wireless transmitterOptical viewfinder achieves approx. 100%*6 frame coverage and 0.7x*7 magnification in FX format
• Three sensing areas: FX format (36 x 24), DX format (24 x 16), and 5:4 (30 x 24)
• Customizable function button
• Lets you shoot up to approx. 4,400 frames on a single battery charge*8

Price and Availability
The Nikon D3X will be available at Nikon Authorized Professional Dealers starting December 2008, and will be available for an estimated selling price of $7999.95.

 Canon EOS Rebel XS Key Features:

• 10.1 Megapixel CMOS sensor
• EOS Integrated Cleaning System
• 7-point wide-area AF system
• Up to 3 frames per second
• 2.5” LCD with Live View shooting
• DIGIC III image processor
• Compatible with SD and SDHC memory cards
• Compact and lightweight body
• Digital Photo Professional RAW processing software
• Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites

Canon’s estimated retail price is $699 for the camera and lens, Check the price at Amazon here.

Canon EOS Rebel XS Press Release

CANON’S NEW EOS REBEL XS CAMERA LOOKS TO INSPIRE A NEW GENERATION OF DIGITAL SLR PHOTOGRAPHERS Photographers Looking for the Next Step Up From Their Point-and-Shoot Camera Will Enjoy the High-End Features and Fun-to-Use SLR Technology of Canon’s Newest Rebel Camera

LAKE SUCCESS, N.Y., July 8, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today announced the introduction of the EOS Rebel XS, a new entry-level digital camera that affordably puts Canon SLR technology such as an Optical Imaged Stabilized lens and easy-to-use professional features into the hands of emerging photographers. Consumers looking to take their photography a step further and begin shooting with an SLR will find the transition easier than ever with Canon’s new Rebel XS digital SLR camera. From the parent photographing a little league game, to the tourist shooting a wondrous new city, the Canon Rebel XS camera makes photography easy for everyone. Canon has also introduced the latest model in the EX series of Speedlite flashes: the Canon Speedlite 430EX II.

Ideal for a wide range of photographers from first-time digital SLR users to veteran photo enthusiasts, the new Canon EOS Rebel XS camera was designed to embody what customers have come to expect from the EOS Rebel series – a fast, non-intimidating, lightweight, easy-to-use camera that produces excellent images and starts emerging photographers off on the right foot. Immediately, photographers will take notice of the camera’s Optical Image Stabilized kit lens for crisp focus, compensating for camera shake from unsteady hands or a moving vehicle. The new Rebel model also incorporates Canon’s DIGIC III image processor, 10.1 megapixel CMOS sensor, Live View, Auto Lighting Optimizer, 7-point wide-area autofocus (AF) sensor and 3.0 frames per second continuous JPEG burst rate where the number of consecutive shots in a burst is only limited by the capacity of the flash memory card in the camerai.

"We are proud to introduce the new EOS Rebel XS camera at a very exciting time in digital imaging. As consumers have fully embraced digital photography, with many consumers purchasing their second or third digital camera models, we see the Rebel XS as the bridge to help photographers cross over from the world of point-and-shoot cameras to digital SLR technology," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

A first in Canon’s EOS line-up, the Rebel XS camera’s continuous JPEG burst rate allows users to continuously shoot a scene until the memory card is at capacity. This will be particularly helpful for new photographers looking to capture that perfect image of a moving subject.

The Live View function allows users to frame and shoot images in real time via the camera’s 2.5 inch LCD screen, a great feature for users accustomed to framing shots via LCD monitors on point-and-shoot digital cameras. The Camera’s Auto Lighting Optimizer detects dark areas of an image and automatically adjusts brightness and contrast to ensure optimal image results. The Canon Rebel XS allows greater ease of use through large control buttons and easy-to-see operating panel indications such as ISO settings visible through the viewfinder and Canon Speedlite controls through the camera LCD menu.

The Rebel XS incorporates an APS-C size (22.2 x 14.8 mm) CMOS sensor with 10.1 million pixel images and Canon’s exclusive high-performance DIGIC III image processor to help deliver high levels of imaging performance and responsiveness. It also has Canon’s exclusive EOS Integrated Cleaning System, which features both hardware and software-based dust removal technology. Additionally, weighing less than 1 lb./450 grams, this camera is the lightest body in the EOS digital series camera lineup.

The EOS Rebel XS camera is compatible with Canon’s extensive lineup of more than 60 EF and EF-S lenses, including the Image Stabilizer-equipped EF-S18-55mm f/3.5-5.6 IS, which is included in the camera’s standard zoom lens kit package. The Canon Rebel XS will be available in black or silver colored body variations.

Canon Speedlite 430EX II
The new Canon Speedlite 430EX II, which succeeds the 430EX, realizes an approximately 20 percent reduction in recycling time compared with its predecessor. Like the 580EX II, the 430EX II allows users to control flash functions and input settings using the camera’s LCD monitorii, and also offers a quick-lock attachment system and a metal mounting foot for improved contact reliability and durability. The new Canon Speedlite 430EX II will carry an estimated retail price of $329.99.

In the Box
Expected to ship in August 2008 the Canon Rebel XS camera is available in a zoom lens kit version, which includes the EF-S18-55mm f/3.5-5.6 IS zoom lens, a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD, and a 1-year Canon U.S.A., Inc. limited warranty. The new camera’s estimated retail price is $699.99.

Though standard in the EOS Rebel XS kit, the EF-S 18-55mm f/3.5-5.6 IS lens is also available as a stand-alone purchase and carries an estimated retail price of $199.99.

Nikon D700 12.1MP Digital SLR Camera (Body Only)

Nikon D700 12.1MP Digital SLR Camera with 24-120mm f/3.5-5.6G ED IF VR Nikkor Zoom Lens

Read more about the Nikon D700

The Nikon D700 also features 5fps continuous shooting (8fps with optional MB-D10 battery pack), EXPEED image processing engine with 14-bit A/D conversion and 16-bit image processing for superb detail and tonal gradation, 51-point AF system, Live View function, 920,000 dot 3-inch VGA LCD monitor with wide, 170-degree viewing angle, HDMI video output and Active D-Lighting. The D700 also includes several function improvements over the D3 including Image Sensor cleaning (’sensor shake’), more flexible ‘hard button’ programming, virtual horizon in Live View and different DX mode indication on the focusing screen. The D700 also becomes the first professional Nikon DSLR to sport a built-in flash.

Nikon D700 Key Features

• 12.1 megapixel FX (full-frame) CMOS sensor with high signal-to-noise ratio, wide dynamic range, and built-in self-cleaning sensor unit that minimizes dust.
• ISO 200 - 6400: extendable up to 25600 (equivalent) and down to ISO 100 (equivalent).
• 5fps continuous shooting (8fps with optional MB-D10 battery pack with lithium-ion battery EN-EL4a or 8 AA batteries).
• EXPEED image processing engine with 14-bit A/D conversion and 16-bit image processing for superb detail and tonal gradation.
• Advanced Scene Recognition System combines the camera’s metering and AF sensors for precise exposures and sharply defined images.
• Multi-CAM3500FX 51-point AF system. Individually selectable or configurable in 9-point, 21-point and 51-point coverage settings.
• Picture Controls streamline in-camera image processing by enabling the pre-set customization of image parameters such as sharpening, contrast, brightness, hue and saturation in various color modes.
• 920,000 dot 3-inch VGA LCD monitor with wide, 170-degree viewing angle.
• Live View with Autofocus enables composition of images by use of the LCD monitor. Two modes are supported: Handheld or Tripod.
• DX Crop Mode can be automatically enabled when a DX format lens is attached.
• Quick response: approx. 40 ms shutter-lag.
• Active D-Lighting enables superior high-contrast images by automatically applying tone compensation at the moment of capture.
• HDMI video output interface enables connection to high-definition video systems.
• Intuitive ergonomics with optimized button placement for fast and comfortable handling.
• Durable Magnesium alloy body: moisture and dust resistant.
• Wireless LAN and Ethernet support via optional Wireless Transmitter WT-4.

Nikon D700 Press Release

Nikon FX-format digital SLR – exceptional performance combined with superior mobility and functional versatility to provide serious photographers with outstanding value

TOKYO – Nikon Corporation is pleased to announce the introduction of its newest FX-format digital SLR, the Nikon D700.

The D700 features an FX-format first introduced with the Nikon D3. Highly praised for its outstanding features, the D3 established a new level of professional performance in terms of overall image quality, extraordinarily low noise, ISO sensitivity range, continuous high-speed shooting, color gradation, image crispness, durability, weather-resistant operation, system versatility and more.

The new D700 incorporates an extensive array of features that boast a level of performance that is in many ways comparable to the D3. At the same time, it derives a wide range of benefits – including functionality, flexibility and operability – from the more agile D300, Nikon’s flagship DX-format D-SLR.

The D700 has everything it takes to satisfy a broad spectrum of photographic needs. The 12.1-megapixel FX-format CMOS sensor with a sensing area of 36.0 x 23.9 mm; a sensitivity range of ISO 200 to 6400; continuous shooting at up to 5 frames per second (and up to 8 fps with the optional Multi-Power Battery Pack MB-D10; Nikon’s exclusive 51-point AF system; Scene Recognition System for optimum autofocus, auto exposure and auto white balance detection – these are but a few of the advanced capabilities of the extraordinary new D700.

Major Features

Large image sensor, developed by Nikon; 12.1 effective megapixels

The D700 employs an FX-format CMOS image sensor with an area of 36.0mm (h) x 23.9mm (v). It provides superior picture quality throughout a wide ISO sensitivity range, with advantages that include a large pixel size to ensure a higher signal-to-noise ratio and wide dynamic range, and improved circuit layout to efficiently increase the strength of the electrical signal from pixels. High-speed, 12-channel readout enables fast continuous shooting of high-resolution images at up to 8 frames per second (with Multi-Power Battery Pack MB-D10 and Rechargeable Li-ion Battery EN-EL4a/4 or eight AA-size batteries).

Wide sensitivity range

The D700 offers an extremely wide sensitivity range of ISO 200 to 6400. It delivers extraordinary image quality at low sensitivity settings, while also delivering outstandingly low-noise characteristics at ISO settings as high as 6400. Furthermore, sensitivity can be increased to HI 0.3, HI 0.5, HI 0.7, HI 1 (ISO 12,800 equivalent), HI 2 (ISO 25,600 equivalent), or decreased to Lo 1 (ISO 100 equivalent), Lo 0.7, Lo 0.5 and Lo 0.3, to expand shooting versatility.

High-speed performance

Features a startup time of approximately 0.12 second, and a shutter release time lag of only 40 ms* – both equivalent to the flagship Nikon D3. The continuous shooting speed is up to 5 frames per second with the included Rechargeable Li-ion Battery EN-EL3e, and up to 8 fps when using the optional Multi-Power Battery Pack MB-D10 and Rechargeable Li-ion Battery EN-EL4a/4 or eight AA-size batteries. The Nikon D700 is also compliant with the next-generation high-speed UDMA CompactFlash cards, that will enable 35-Mbyte recording speed.

* Based on the new CIPA guideline established in August 2007.

EXPEED image processing

Nikon’s state-of-the-art EXPEED digital image-processing incorporates remarkable intelligence and technologies accumulated and optimized throughout our long history. It makes possible a diverse range of functions that ensure superior picture quality and high-speed image processing.

Scene Recognition System

Improvements to the exclusive 1,005-pixel RGB light sensor have allowed information from the sensor to be utilized for auto exposure, auto white balance and autofocus. 3D-Tracking in AF, for example, achieved by using the Scene Recognition System, tracks subject position and automatically shifts the AF points used to match the subject’s movement within the frame. This system also contributes to higher accuracy of auto exposure and auto white balance detection.

Picture Control System

Nikon’s Control System enables users, from novices to professionals, to create the pictures they envision by making specific selections and adjustments to image sharpening, tone compensation, brightness, tone and saturation. Even with different cameras, when the settings are the same, you get the same picture tone. Picture Control System offers four fundamental setting options – Standard, Neutral, Vivid and Monochrome – for easy customization of image parameters.

Active D-Lighting lets photographers choose from various intensities – Auto, High, Normal, Low or OFF (Unchanged) – prior to shooting. Instead of employing the conventional compensation method of simply expanding dynamic range, localized tone control technology is utilized to ensure proper contrast and eliminate flat images with lost highlights and shadows.

AF system with high-density 51-point AF

The D700 incorporates a Multi-CAM 3500FX autofocus sensor module featuring 51 AF points. Fifteen cross-type sensors located in the center enable subject detection with lens apertures as small as f/5.6. The functioning of the AF points is linked to the Scene Recognition System, to deliver superior subject detection and focus tracking performance. A single AF point can be selected from the 51 or 11 focus points. In Dynamic-area AF mode, you can select from either 9, 21 or 51 AF areas. The 51-point option offers 3D-Tracking mode, which automatically shifts the focus point to match the subject’s movements. Auto-area AF mode gives greater priority to the subject’s position when selecting AF points.

Choose from two Live View modes

Live View allows shooting while confirming the subject on the 3-inch, 920,000-dot color LCD monitor. In Handheld mode, which lets you recompose the frame prior to actual shooting, ordinary TTL phase-detection AF is activated, using all 51 AF points including 15 cross-type points. Tripod mode is designed for precise focus accuracy with still subjects and tripod stabilization. It enables focal-plane contrast-detect AF on a desired point within a specific area. Remote view, focusing and shooting can also be controlled from a PC (via connection or wireless) using optional Nikon Camera Control Pro 2 software.

The Nikon D700 lets you select from either FX format (36 x 24) or DX format (24 x 16). At the default setting of [Auto DX crop], the camera will automatically select DX format when a DX NIKKOR lens is attached.

High-definition, 3-inch VGA, TFT LCD monitor with wide viewing angle

The ultrahigh-definition [920,000-dot VGA (640 x 480)], 3-inch LCD monitor with tempered glass provides a 170° viewing angle. The large monitor is remarkably effective when confirming the focus with enlarged playback images. The wide viewing angle enables easy recomposing of the frame in Hand-held mode with Live View.

Viewfinder provides 95% frame coverage, 0.72x magnification in FX format

The viewfinder features an eye-level pentaprism with high refraction index and provides 95% frame coverage with 0.72x magnification. Fifty-one AF points and a framing grid are superimposed on the finder screen. The eyepoint is 18 mm (at –0.1 m-1), and the diopter can be adjusted within a range of –3 to +1 m-1.

Vibrations at four different resonant frequencies remove dust from the optical low-pass filter in front of the image sensor. This function is automatically activated each time the camera is turned on and off, and can also be activated on demand by the photographer.

Built-in flash with wireless commander function

With a guide number of approximately 17/56 (m/ft., ISO 200, 20°C/68°F) and 24mm lens coverage, the high-performance built-in flash enables i-TTL flash control that evaluates flash exposure with greater precision for exceptional results. Compatible with the Nikon Creative Lighting System, the built-in flash controls up to two groups of remote units as a master/commander in Advanced Wireless Lighting.

A magnesium alloy is used for the exterior cover, rear body and mirror box to reduce weight and provide rugged durability. O-ring sealing where connections are made gives you valuable protection against dust and moisture. The shutter unit developed and manufactured by Nikon employs shutter blades made of a new material (a hybrid of carbon fiber and Kevlar). Tested on fully assembled cameras, the D700’s shutter unit has been proven through 150,000 cycles under demanding conditions. The self-diagnostic shutter constantly monitors and maintains shutter precision.

The optional Multi-Power Battery Pack MB-D10, which uses one Rechargeable Li-ion Battery EN-EL4a/4/3e or eight AA-size batteries, is equipped with a shutter-release button, AF-ON button, multi selector, and main- and sub-command dials. When attached, it enables high-speed continuous shooting of 12.1-megapixel images at a rate of up to 8 fps*. * When using EN-EL4a/4 or eight AA-size batteries.

Exclusive Wireless Transmitter WT-4/4A (option)

The WT-4/4A supports both wired LAN (10BASE-T, 100BASE-TX) and wireless LAN (IEEE 802.11b/g, 11a), and incorporates a thumbnail mode. A PC allows wireless connection of up to five cameras, for display of thumbnail images and downloading of selected images. Using Camera Control Pro 2 (option) and the Live View function, wireless remote view/control shooting is also possible.

The focal point in AF for the current CPU lenses can be fine-tuned and registered. A certain level of adjustment set for up to 12 lens types is applied when a lens of the same type is attached. When using a lens that has not been registered, the same level of adjustment can be applied.

Improved Function button feature

In addition to the exclusive Function button, this feature can be assigned to the Preview button and the AE/AF Lock button, for optimum flexibility. Furthermore, NEF copy recording together with JPEG image can be assigned to the Function button.

HDMI output (High-Definition TV) supported

The D700 complies with HDMI (High-Definition Multimedia Interface) Ver. 1.3a for the transfer of global-standard video and audio signals. A Type C mini connector is provided.

Various shooting information is displayed on the LCD monitor, including shutter speed and aperture. Character color can be adjusted to match lighting conditions – black for light locations, white for dark locations. Auto switch mode can also be set.

A variety of setting options can be customized under My Menu, then added to, deleted and reordered.

Electronic Virtual Horizon

Using a sensor incorporated in the body, the inclination of the camera is detected and displayed in the LCD monitor.

ViewNX/Nikon Transfer image-management software included in Software Suite CD-ROM

The ViewNX viewer application offers quick display of images; Nikon Transfer enables simple transfer of taken images to a computer.

Nikon Digital SLR Camera D700 Specifications

With the lightest body of any digital EOS camera, the EOS 1000D also incorporates many of the new features found in its big brother the EOS 450D, including the DIGIC III image processor, and Live View mode, and presents them in a less expensive package.

Key Features:

• 10.1 Megapixel CMOS sensor
• EOS Integrated Cleaning System
• 7-point wide-area AF system
• Up to 3 frames per second
• 2.5” LCD with Live View shooting
• DIGIC III image processor
• Compatible with SD and SDHC memory cards
• Compact and lightweight body
• Digital Photo Professional RAW processing software
• Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites

Canon EOS 1000D Press Release

The EOS 1000D: gateway to full EOS power

• 10.1 Megapixel CMOS sensor
• EOS Integrated Cleaning System
• 7-point wide-area AF system with f/5.6 cross-type centre point
• Up to 3 frames per second
• 2.5” LCD with Live View shooting
• DIGIC III image processor
• Compatible with SD and SDHC memory cards
• Compact and lightweight body
• Digital Photo Professional RAW processing software
• Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites

Designed to deliver more

As with all EOS models, key components for the EOS 1000D are designed and manufactured in-house to work with each other for the ultimate image quality. A 10.1 Megapixel CMOS sensor – with larger pixels for smooth, low-noise images – offers sufficient resolution to produce prints in sizes up to A4, even when cropping your image. To protect images against the effects of sensor dust, the EOS 1000D includes the EOS Integrated Cleaning System, which combats dust in three separate ways: reducing, removing and repelling.

The EOS 1000D also features a DIGIC III image processor, as used in Canon’s professional D-SLR models. This allows continuous shooting until the SD or SDHC memory card is full, at speeds of up to 3fps – with the number of shots limited only by the size of the card. DIGIC III also delivers superior image rendering, rapid operation and virtually instant start-up times.
Intelligent focus and flash

For shots where fast focusing is needed, the EOS 1000D features a 7-point wide area Auto Focus system, capable of locking onto a subject in a fraction of a second. A cross-type central focus point continues to operate effectively even when used in lower-light and lower-contrast settings. Also included is E-TTL II, Canon’s distance-linked flash exposure system found in professional EOS models.

Weighing just 450g, the EOS 1000D is Canon’s lightest D-SLR to date, with a compact, ergonomic body designed for comfortable handling. A bright 2.5” LCD screen lets users instantly review images for composition, sharpness and focus – or, thanks to a wide viewing angle, instantly share shots with friends. The LCD also provides access to a fast, easy-to-read menu system, which uses tabs to avoid unnecessary scrolling. Inherited from the latest EOS models, the menu system includes direct control over external devices such as Speedlite flash units.

Photo quality in every situation is aided by 12 custom functions, including Auto Lighting Optimizer - which corrects brightness and contrast during image processing, while improving skin tones in portraits by ensuring correct exposure for faces. Photographers can also enable additional noise reduction for shots captured at high ISO speeds.

For shooting situations where using the viewfinder is impractical – or where a tripod is used – users can switch to Live View mode, which displays the scene as a smooth, 30fps video feed on the LCD. An optional grid line and histogram display can be selected to help with shot composition and exposure. Two AF modes are available for use with Live View: Quick AF, which momentarily flips the camera’s mirror to engage the AF sensor, and Live AF, which uses contrast information for compact camera-style focusing.

The EOS 1000D is supplied with a comprehensive software suite that provides all the necessary tools for managing and processing images. This includes Digital Photo Professional (DPP), a powerful RAW converter that provides complete RAW image processing control. DPP also integrates with camera features such as Dust Delete Data and Picture Styles. The supplied Picture Style Editor software can be used to create custom Picture Styles for fine control over colour display. The camera also comes with EOS Utility, Image/Zoom Browser and Photostitch.

The Optio W60 can operate underwater up to 13 feet (4 metres) for as long as two hours and in temperatures as cold as 14 degrees Fahrenheit (minus 10 degrees Celsius). Waterproofed to the JIS Class 8 standard, the camera is dustproof to JIS Class 5 against sand and dust. This makes it an ideal choice for outdoor winter activities such as skiing as well as for water sports including boating, fishing, kayaking, snorkelling.

The Pentax W60 also features Face Recognition function, 7 auto picture modes, HDTV movie capture capabilities, ISO up to 6400 and 36 megabytes of internal memory. The Optio W60 is available in a choice of two colours: ocean blue and silver.

Pentax Optio W60 Press Release

WATERPROOF PENTAX OPTIO W60 SHOOTS DEEPER, WIDER AND AT COLDER TEMPS

GOLDEN, CO — May 22, 2008 — PENTAX Imaging Company has announced the PENTAX Optio W60 compact digital camera. Lightweight and fully waterproof, the Optio W60 features 10 megapixels and a 5X zoom lens with 28mm wide-angle capability. The enhanced design of the Optio W60 allows the camera to operate up to 13 feet underwater for two hours and at extreme temperatures well below freezing.

Perfect for photography in adventurous as well as everyday settings, the 5X optical zoom refraction lens never protrudes from the Optio W60, yet it covers focal lengths from 5mm to 25mm (approximately 28mm to 140mm in 35mm format). This range allows the camera to capture a wide variety of scenes including expansive landscapes, architecture, and group photos in confined spaces as well as close-up telephoto shots of subjects. A Digital Wide function merges two shots into one image for ultra-wide-angle image capture (equivalent to a focal length of 21mm in 35mm format).

The Optio W60 also accompanies users to new aquatic depths. With improved design and construction of the shutter button and controls, as well as reinforced, airtight joints, the Optio W60 allows underwater photography up to 30 percent deeper than previous PENTAX waterproof models. In addition to the JIS Class 8 waterproofing standard, the camera is JIS Class 5 dustproof against dirt, sand and dust and operates in extreme temperatures as cold as 14 degrees Fahrenheit (minus 10 degrees Celsius).

Other important features and modes of the PENTAX Optio W60 include a High-Quality Movie mode with HD resolution up to 1280 x 720 pixels (comparable to a 720p HDTV at 15fps) as well as Auto Picture mode, fast Face Recognition, Smile Capture, Blink Detection, an Underwater Movie mode, High Sensitivity Digital SR mode that automatically adjusts the sensitivity up to ISO 6400, and an LCD monitor with a 170 degree wide-angle view and Anti-Reflection coating to reduce glare.

A perfect companion for indoor and outdoor enthusiasts, the PENTAX Optio W60 performs well during winter and summer activities as well as in and around water and sand. The PENTAX Optio W60 will be available in July 2008 for US $329.95 in a choice of two colors: Ocean Blue and Silver.

PENTAX Optio W60 FACT SHEET

10 Megapixel Resolution

With 10 effective megapixels, the PENTAX Optio W60 delivers highly detailed photos.

5X Zoom Lens

The PENTAX Optio W60 features an internal 5X zoom lens that covers focal lengths from 5mm to 25mm (approximately 28mm to 140mm in 35mm format) and a refraction lens that never protrudes from the camera while zooming. This system allows the camera to capture a variety of scenes including expansive landscapes, architecture, and group photos in confined spaces as well as close-up telephoto shots of subjects. When combined with the intelligent digital zoom function (up to 5.7X) zoom magnification may be increased to 28.5X.

Enhanced Waterproof And Extreme Weather Performance

The Optio W60 operates underwater up to 13 feet (four meters) for up to two hours, which is an increase of 30 percent over the performance of previous PENTAX models that were limited to 10 feet. This performance is the result of improved construction of the shutter button and other controls and reinforced, airtight external joints. Waterproofed to the JIS Class 8 standard, the camera is dustproof to JIS Class 5 against sand and dust and operates in temperatures as cold as 14 degrees Fahrenheit (minus 10 degrees Celsius). This makes it a perfect choice for outdoor winter activities such as skiing as well as for water sports including boating, fishing, kayaking, snorkeling, etc.

Bright, Wide-angle LCD Monitor

The 2.5 inch high-resolution (approximately 230,000 dots) LCD monitor features an Anti-Reflection coating to reduce reflective glare and be easily viewed even in bright sunlight. The monitor’s wide viewing angle (about 170 degrees both horizontally and vertically) allows users to view images from nearly any angle.

High-Quality Movies With Shake Reduction And HD Resolution

The Optio W60 captures movies at resolutions as high as 1280 x 720 pixels, which is comparable to HDTV resolution at 720p (15 fps). The camera also features Movie Shake Reduction to automatically correct camera shake and an Underwater Movie mode that optimizes color settings for recording underwater.

Auto Picture Mode

Featuring scene-recognition technology, the camera’s Auto Picture mode determines the subject’s shooting conditions and automatically selects the optimal scene mode. Optio W60 photographers also may select from seven capture modes including Flower, Sport, Night Scene Portrait, Landscape, Portrait, Night Scene, and Standard modes.

Face Recognition Function

Face Recognition AF & AE function on the Optio W60 delivers beautiful portrait shots with a single setting. This convenient function automatically sets the focus and exposure detecting up to 32 faces at one time in 0.03 seconds. The camera also features Smile Capture mode that automatically captures images when subjects smile and Blink Detection, which warns the photographer if any subject’s eyes are closed during exposure.

High Sensitivity Digital Shake Reduction

The Optio W60 features Digital Shake Reduction, which compensates for camera shake and subject blurring during still-image photography. This mode automatically adjusts sensitivity up to a maximum of ISO 6400 based on ambient lighting, which permits a faster shutter speed to capture sharp, clear images. In addition, Digital Shake Reduction for playback corrects blurring in images post-capture.

• Macro focusing can focus on subjects as close as a centimeter (less than one inch) for stunning close-up shots
• PENTAX proprietary SP (Super Protect) coating adds superior water repellency and scratch resistance to the lens’s front protective glass to prevent water droplets from forming
• Panorama mode stitches a series of up to three shots into one wide photo
• Intelligent zoom function extends the zoom range without compromising the optical zoom’s image quality
• Supports SD memory cards and SDHC memory cards
• Approximately 36.4 MB of built-in memory
• Frame composite function allows photographers to shoot and create images with decorative frames; 80 styles to choose from
• Date and Time imprint function for easy image categorizing
• Includes the ACDSee for PENTAX 3.0 image viewer/image management software, that supports Windows VistaTM
• Supports PictBridge, DPOF printing, Exif Print, and PRINT Image Matching

The Fujifilm A850 also features selectable sensitivity up to 800 ISO, 14 selectable scene modes, 24 megabytes of internal memory and Picture Stabilisation to reduce image blur dur to camera movement.

Press Release

The Fujifilm A850 is the new addition to Fujifilm’s A-Team

Fujifilm is pleased to announce the launch of the new Fujifilm A850. The stylish new camera will offer high-end technology to every-day users who want point-and-shot simplicity at an affordable price point, but are not prepared to compromise on image quality. The Fujifilm A850 features a sharp Fujinon 3x optical zoom lens, an 8.1 Megapixel CCD sensor and ISO 800 sensitivity at full resolution.

The Fujifilm A850 features Image Intelligence processing combined with a 3x Fujinon lens to deliver images of unrivalled quality. Fujifilm has employed decades of imaging know-how to ensure that each image, no matter how challenging the shooting conditions, is optimised for colour, tone, exposure and colour balance. This makes the A850 the perfect camera for beginners, because the combination of a sharp lens and cutting-edge image processing means that quality images, without overdue effort, will be produced time after time. Despite its modest credentials, Fujifilm employs its Picture Stabilisation (usually found on higher-priced models) to ensure that image blurring, caused by subject movement or camera shake, is kept to an absolute minimum.

In addition to this, the Fujifilm A850 offers handy features such as selectable scene modes and movie recording with sound, for versatility and ease of use.

An intuitive, icon-based Graphical User Interface (GUI) and simple button layout make it easy for users to navigate through menus and switch between shooting modes and scene positions.

The 14 selectable scene modes simplify shooting even further. With options including Beach, Snow, Sports and even Museum mode, users can be creative with their picture taking, regardless of the situation or their experience behind the lens.

The Fujifilm A850 features 24MB of internal memory, which is a great fallback storage option, so users can continue to shoot and save pictures even when the media card is full. What’s more, the camera’s low power consumption (operating on two standard AA batteries) means users will never miss out on capturing the action.

Lastly, looks are everything for modern electronic products. Consumers demand elegant styling, beautiful curves, and simple ergonomics. They demand a product to be proud of. The A850 does not disappoint in any respect. It has the feel of a high-end camera, with a sculpted grip and metallic finish, and mimics models sold for more than twice the price.

Fujifilm has designed three key features into this model: excellent image quality, simple operation and amazingly good looks. The A850 is likely to be the hit camera for this summer’s key selling season.

Fujifilm A850 features at a glance:

• 8.1 Megapixels
• 3x optical zoom
• 2.5-inch LCD monitor
• Selectable sensitivity up to ISO 800
• 24MB internal memory permits shooting without a media card
• Power source 2x AA-size alkaline (included),2x AA-size Ni-MH (optional) and AC Power Adapter AC-3V (optional)
• Movie mode, 30 frames/ second with monaural sound
• Picture stabilisation
• 14 selectable scene positions

Availability & pricing
The Fujifilm A850 will be available from retailers from July. Pricing will be announced nearer to the date of the launch.

With the 3 inch touch screen almost all camera functions can be accessed and engaged by using one of three simple finger movements: tap, circle, swipe. At only 14.9 mm thick and weighing just 120 grams the BenQ T850 also features a Super Shake-Free setting, Auto Face Tracking and up to ISO 1600.   

Wrapped in a stainless steel casing the BenQ T850 is available is black or red.

BenQ T850 Press Release

BenQ’s New T850 8M Digital Camera Has Users Smiling

EUROPE, May 28, 2008 – BenQ announced the launch of the world’s slimmest 8-mega-pixel digital camera, the T850 with 1600 ISO, 3x optical zoom and smc PENTAX lens. Sleek and compact at 14.9mm thick, the T850’s chic stainless steel casing (available in black or red) reflects the minimalist operating ease of the camera. Exceptional efficiency and user-friendliness are made possible by the highly intuitive photo taking and photo editing functions, which center around smartly organized circular touch buttons on the 3” TFT LCD screen. Furthermore, almost all camera functions can be accessed and engaged by using one of three simple finger movements: tap, circle, swipe. In fact, the T850 standouts among touch screen cameras as the only one employing a natural “swipe” gesture for viewing photos and video. A comprehensive selection of options including “Smile Catch”, Auto Face Tracking, Z Lighting, advanced photo art, scribble & scrawl and Quick Bar make the T850 a fabulously fun companion for bringing enjoyment and quality to today’s digital life.

Photo Taking So Simple, It’s Second Nature!
Spontaneous, quick, spur-of-the-moment. Such is what defines that special moment so precious to capture in a photo. And that’s exactly what defines the T850: controls and menus so simple and second nature that capturing a spontaneous moment is a snap. No pressing button after button to navigate through multiple menus. The T850 has pared down complex camera operations to a minimalist, logical approach. Circular touch buttons (just the size of the fingertip), which can be pulled up instantly on the extra-large screen, get users to the right setting fast so the moment isn’t just a memory. Plus, the T850 features a Quick Bar that gives users even faster access to 80% of all photo taking needs. For customized convenience, users can add three of their favorite functions to the Quick Bar. Intelligently designed touch-screen icons that clearly represent their functions further eliminate the confusion typical of other complicated camera menus.

Tap, Circle, Swipe for Easy Navigation and Photo Editing
Once pictures are taken, users can easily view and enhance photos via three types of finger motions on the screen. To reset the focal point, simply tap the preferred spot on the screen, and the T850 will re-center and automatically refocus the image. To enlarge a specific portion of the image, simply draw a circle around the location with your fingertip. The T850 will instantly perform a 12x zoom to the circled area. Plus, by using the picture cropping mode, users can save the enlarged image as a new image. Playback is no longer a pain with the T850’s ingenious functionality, which includes “swipe” recognizing ability – it’s the only camera currently available to perform functions with a simple finger swipe across the screen. While reviewing pictures, swipe a finger right to left across the screen to see the next picture; swipe left to right to see the previous image. When playing video or audio content, users can tap the playback bar forward (advance) thus eliminating the hassles of restarting the content from the beginning every time. The T850 is also equipped with advanced photo art functions. Touch screen capability lets users free-hand scribble and scrawl fun captions and drawings to photos. In addition, users can select from a numerous callout balloons and photo backgrounds/frames.

User-Friendly Conveniences
Despite a minimalist approach for operational ease, the T850 is packed with an array of thoughtful features for picture-perfect results. A high ISO 1600 lets users take pictures in dim lighting without artificial flash. “Z Lighting” enables users to adjust the image’s lighting after the photo has already been taken. The T850’s brilliant “Smile Catch” mode captures every elusive smile by automatically shooting in rapid succession, stopping only when the shutter button is pressed again. Competitors’ similar function can only shoot up to six times in succession. And for capturing life in fractions of second – such as for action shots – a “12 Burst” feature snaps 12 pictures in one second! Crisp, clear, well-defined pictures are guaranteed with a Super Shake-Free setting and Auto Face Tracking, which can fine-tune up to nine faces in one frame – perfect for scenes with many people. The T850’s 30 preset modes range from standard auto and video to more exact settings such as “Museum,” “Party,” “Beach” and “Fireworks.”

The Fujifilm FinePix Z200fd also features Face Detection Technology, 52 megabytes of internal memory, VGA movie capture of 30 frames per second, two brand new self-timer modes: Couple Timer and Group Timer, intelligent red-eye removal, and ISO 100-1600 sensitivity at full resolution.

News Release

Fujifilm introduces a stylish new snapper: the FinePix Z200fd

Fujifilm today announced the launch of the 10 Megapixel FinePix Z200fd, the latest addition to its popular range of ultra-slim, metal-bodied, high performance ccompact digital cameras.

Despite being only 19.8mm thick the FinePix Z200fd is packed with state-of-the-art technology including a 5x Fujinon optical zoom lens, Fujifilm’s acclaimed Face Detection technology, intelligent red-eye removal and Dual Image Stabilisation, as well as two brand new self-timer modes: Couple Timer and Group Timer.

It’s all about the timing
The FinePix Z200fd features two brand new self-timer modes: Couple Timer and Group Timer. Working in combination with Face Detection technology, the self-timer automatically sets off after the camera has detected faces in a frame. The camera won’t take the photo if one of the faces is out the frame, so there’s no need to worry about someone being missed out of the shot!

Cheek-to-cheek
The Couple Timer mode cleverly detects two faces in a frame and will automatically release the shutter button as the two faces come closer together. The Couple Timer mode has three settings so users can set the timer to detect faces at various distances, whether they are standing side by side, or cheek-to-cheek.

The more the merrier
Group shots have never been so easy. The FinePix Z200fd’s Group Timer mode can detect up to four faces in a frame and automatically sets the timer to take that precious shot. Using the Face Detection button, the user can select the number of faces in the frame, from one to four, and the camera will only take the shot once all the specified number of faces are in the frame.

Cutting edge design and packed with features
The FinePix Z200fd houses powerful features in an elegant, metal body. This stylish camera comes in four attractive colours – a black and red combination, pink, silver and black – and has a unique diagonally sliding lens cover with a snazzy ‘Z’ logo that illuminates when the camera is switched on. Its slim design means that it can fit easily into a cluttered handbag or jean pocket so your camera is always to the ready.

Beneath its trendy exterior, the FinePix Z200fd boasts an impressive Fujinon 5x zoom lens (33-165mm equivalent), Dual Image Stabilisation, which combines CCD-shift and high ISO to combat the problem of camera shake and blurry images, and ISO sensitivity up to 1600. There’s also Fujifilm’s Intelligent Flash system, which sets the power output to achieve natural foreground illumination with balanced background exposure for more natural looking photos. For users who cannot decide whether to use a flash or not, Natural Light plus Flash mode takes two photos in quick succession, one with flash and one without. Both photos are then displayed side by side for quick comparison allowing users to decide which one they prefer.

The FinePix Z200fd makes perfect portraits simple with Fujifilm’s Face Detection technology. Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to ten faces in a single frame, and is not confused by spectacles. In addition, the automatic red-eye removal feature can find and instantly correct any red eye from every face in the frame, saving the user the time consuming process of doing it afterwards on the computer.

To share and share-alike
The FinePix Z200fd is a perfect social camera. In addition to the Face Detection technology and people-friendly self-timers modes, the FinePix Z200fd features a Blog mode, which resizes images for easy upload to social networking sites such as Facebook™, and an Auction mode, which combines up to four photos in one frame – ideal for eBay™ users. What’s more, the FinePix Z200fd’s IrSimple™ function allows consumers to share photos from one IrSimple™ device to another.

Real Photo Technology
Driving the FinePix Z200fd is Fujifilm’s unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

With the human eye as the ideal, Real Photo Technology cameras are designed from the ground up to capture ‘real’ photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.

Adrian Clarke, Fujifilm’s Director of Photo Products, said: "The FinePix Z200fd is the perfect ’social’ camera for the user looking for a combination of classic styling and cutting edge features. We believe that consumers wanting a super-slim camera shouldn’t have to make compromises on image quality or features, and with the FinePix Z200fd they don’t."

FinePix Z200fd features at a glance

• Ultra slim (19.8mm thick) styling with two-tone all metal body
• 5x optical zoom lens (33-165mm equivalent)
• Dual Image Stabilisation
• Face Detection Technology and automatic intelligent red-eye removal
• 52MB internal memory plus xD-Picture card, SD and SDHC compatibility
• ISO 100-1600 sensitivity at full resolution
• Wide view 2.7-inch high resolution screen
• Playback features including Face Zoom and Micro Thumbnail (100 shot) view
• IR Communication (IR simple™)
• Blog mode and Auction mode
• VGA movie capture of 30 frames per second with sound
• New modes including Folder Select (categorise your photos using handy preset folders) and Illustration Mode.
• PictBridge™ compatible for direct printing without a PC

Other features of the Olympus E-520 include: Dust Reduction System, 3.5 frames-per-second sequential shooting, Built-in flash with wireless flash control, Continuous AF mode with improved focus tracking, 11-point multi-area auto focusing, "Perfect Shot Preview" function to compare the results of various effects before actual shooting, ISO Sensitivity up to 1600, and a new 2.7-inch HyperCrystal II LCD monitor with improved visibility in Live View shooting and picture playback.

• 10-megapixel Live MOS Sensor
• TruePic III image processing engine
• In-body image stabilizer
• 11-point multi-area auto focusing
• 9-point Multi-Pattern Metering available as well as centre-weighted average metering and spot metering
• ISO Sensitivity up to 1600
• Dust Reduction System
• 3.5 frames-per-sec. sequential shooting
• Built-in flash with wireless flash control
• 2.7-inch HyperCrystal II LCD monitor with improved visibility in Live View shooting and picture playback
• 5 scene programme modes and 20 scene select mode available
• "Perfect Shot Preview" function to compare the results of various effects before actual shooting
• Continuous AF mode with improved focus tracking
• Super Control Panel with excellent visibility and operability

Olympus E-520 Reviews

CameraLabs has reviewed the Olympus E-520 and they write -
“So while it’s disappointing Olympus hasn’t made any major changes, like boosting the resolution, improving the AF system, enlarging the viewfinder, or fitting a flip-out screen, it’s testament to the earlier E-510’s specs that by making a few small enhancements, the E-520 remains a serious contender. Indeed while the competition now offers some key features you should carefully weigh-up, we can still confidently award the E-520 the Highly Recommended rating of its predecessor. If you’re shopping for a new DSLR at this price-point, it should be on your shortlist.”

Rating:

DigitalCameraReview has reviewed the Olympus E-520 and they write -
“Out of all of this, the obvious concern about the E-520’s versatility may be that it tries to do too much without ever landing cleanly in a niche or target market. That said, although I never fully connected with its odd yet somehow highly functional mixture of beginner swag and advanced-am swagger, the Olympus E-520 delivers crisp, colorful shots that are hard to argue with. And for aspiring photographers shopping in the sub-$1000 segment of the market, that may be a convincing enough bottom line in itself.”

Rating:

Biofos has reviewed the Olympus E-520 and they write -
“It’s a little too early to conclude anything yet other than the E-520 appears to have the potential of being a world beating camera in its class. There’s a few things I want to check out further such as noise at raised ISO and the effect of noise reduction and Shadow Adjustment Technology. But if it performs anything like the E-3 it will be fine.

The cameras general performance causes me no distress at all. It is fast and responsive and has a super selection of dial, button and menu access to satisfy every level of users. I’m pleased to see mirror lock-up (I think all DSLR’s should have this facility as mirrors ’slap’ causing body vibrations); its absence was a huge disappointment with the E-400.

I have enjoyed my week with the camera so far and am looking forward to fine tuning this review with some in-depth study of more images. But, suffice to say so far I have no real issues to report, this is a great machine.”

Rating:

TrustedReviews has reviewed the Olympus E-520 and they write -
“This isn’t a major upgrade by any means and wouldn’t warrant a switch from the E-510, but if you’re looking for a feature packed midrange DSLR, the E-520 is worth considering. The improvements, particularly the new image stabilization mode and autofocus accuracy of Live Modes show that these important technologies are still being perfected, and the latest versions on the E-520 are pretty much as good as they get at the moment.

Olympus still has problems with noise though, and this is letting down the full potential of the four-thirds system. As the push towards higher resolution continues, and competitors offer 15MP at similar price points, Olympus is going to encounter further difficulties as the photosites get smaller potentially leading to more noise. This can be seen with all of its 10MP models, and the E-520 is no exception.”

Rating:

ePhotozine has reviewed the Olympus E-520 and they write -
“First impressions are important, as that’s where most of us make a decision in the camera shop. As soon as I picked up the camera I was on the wrong footing. Had someone forgot to add the meat to the flesh? The light weight sent out the wrong signal. Then I tried Live View and was instantly disappointed by the slow focusing speed. Yes it’s one of the few that has AF in Live View but I couldn’t help wanting something that didn’t hunt around while using it. And to top it all I got confused with the menu system.

It took me a while to become familiar with the Olympus E3 and as I had’t handled that for a while I’d forgotten the different system. So It’s not going well. But then as I start to take photos, switch off Live View and get back to using the real camera I begin to see that there’s a very impressive set of features housed in a mid-priced camera. “

Olympus E-520 News Release

Everything Comes Into Focus With Olympus E-520 Digital SLR: Advanced In-Body Image Stabilization And Autofocus Live View Deliver Sharp Images  

In-Body Image Stabilization Steadies Any Lens; Take-Anywhere Portable Design Means You’ll Capture It All

CENTER VALLEY, Pa., May 13, 2008 – The new Olympus E-520 digital single lens reflex (DSLR) camera delivers brilliant images thanks to advanced technologies that help take the blur out. Industry leading Image Stabilization built into the portable camera body compensates for movement so that images are sharp and blur-free with any lens and even at slow shutter speeds. Autofocus Live View brings subjects into sharp focus on the camera’s HyperCrystal™ II LCD. Together, these technologies produce amazing results, along with the following features that further expand the DSLR experience:

• In-Body Image Stabilization with Supersonic Wave Drive™ technology provides blur-free images when using any of the more than 30 digital-specific lenses;
• Face Detection Technology targets and locks on faces to ensure they are in focus and blur-free for amazing portraits;
• Shadow Adjustment Technology opens up detail in the shadows that other cameras would render too dark or underexposed while maintaining detail in the highlights; and
• Perfect Shot Preview enables photographers to view and select White Balance and Exposure Compensation effects right on the LCD, and see how the image will look before they even capture it.

"Beyond a successor, the Olympus E-520 features an array of new technologies that help photo hobbyists and serious digital photographers take remarkable images,” said John Knaur, senior marketing manager – DSLR, Olympus Imaging America Inc. “Its image stabilization system now lets photographers pan while holding the portable camera vertically – perfect for capturing everything from a sprinter breaking from the pack to the bride and groom walking down the aisle."

Enhanced In-Body Image Stabilization
For the first time, in-body Mechanical Image Stabilization has three modes for increased versatility. IS-1 mode for general shooting adjusts the sensor on both the X and Y axes to compensate for movement by the photographer so images stay sharp even at slow shutter speeds. To capture the motion of athletes and animals, and other moving subjects, the E-520 offers two specialized modes. IS-2 mode is ideal for capturing a racecar flying down the track, preserving the sense of motion while panning with the moving subject and holding the camera horizontally to dramatically portray the car’s high speed. For sharp images of moving subjects like a basketball player charging up the court, the IS-3 mode allows a photographer to hold the camera vertically while panning. The artistic effects of panning enhance the shot and render the player in sharp detail with blurred background.

The Live View Experience
The portable E-520’s advanced autofocus Live View enables photographers to compose their images and bring them into sharp focus on the HyperCrystal II LCD – just like a point-and-shoot camera. By simply pressing the shutter button halfway, subjects come into focus on the LCD, so when the perfect moment occurs it is easy to compose, focus and capture sharp images while viewing on the LCD. Live View makes it possible to shoot upward from a low angle for dramatic composition, in close for detailed macro photos of an exotic insect, or over a crowd of people at a tennis tournament.

New and Improved HyperCrystal II LCD
The E-520’s viewable HyperCrystal II LCD is the key to its Live View capabilities. While some LCD screens force photographers to squint to preview images in bright sunlight or a dimly lit room, the E-520 features a large, bright 2.7-inch LCD display that incorporates new technology. It also offers twice the contrast for better viewing in extreme light conditions, a larger color gamut that displays a greater range of color detail, and a 176-degree viewing angle.

Always Find a Face in the Crowd
The E-520’s Face Detection reduces the chance of blurred subjects in photography by distinguishing between people’s faces and the background. It tracks up to eight faces within the image area even if people are moving and automatically focuses and optimizes exposure for sharp, brilliant portrait pictures.

In Sunshine or the Shadows, Never Miss a Detail
Shooting scenes with shadows can be tricky because of the extreme contrast between dark and bright areas. The E-520 addresses this challenge with Shadow Adjustment Technology that compensates for extreme contrast and maintains visible detail in both the shadow and highlight areas of the scene. Now users can preview and capture images showing the shadow detail they saw. This feature is also available in the Edit menu after the shot has been taken.

Preview a Multitude of Possibilities
Perfect Shot Preview enables users to preview and select from a variety of thumbnail previews of the photographic effects of white balance and exposure compensation adjustments live on the LCD before taking the photograph. It is an ideal way for novice users to learn about the effects of different photography techniques, visually, without having to scroll through menu options. With 20 preset scene-select modes for every imaginable shooting scenario from underwater photography to fireworks, and program, automatic modes and full manual controls, the E-520 offers a world of possibilities to photographers.

Experience Life under the Sea
Olympus will offer the PT-E05 optional underwater housing for the E-520 to allow photographers to document the richness of life in the depths. Capable of reaching depths of 130 feet underwater, the housing will ensure that divers will not miss an image during their journeys to the abyss. Special underwater scene modes on the E-520 will assure that the camera is set up correctly for underwater use.

Wireless Flash Capability
Sometimes wireless flashes can help photographers cast the best light on their subjects and capture great images. For this reason, the E-520 is compatible with the Olympus FL-50R and FL-36R wireless electronic flashes that are designed exclusively for digital photography. When these flashes are used in combination with the E-520, wireless multi-flash photography is possible. The E-520 can control up to three wireless flash groups independently, with multiple flash units in each group.

TruePic III for Image Clarity & Speed
The 10.1 megapixel E-520’s TruePic III Image Processor produces crystal-clear photos using all of the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III also lowers image noise by one step to reduce graininess in images shot at higher ISO settings, enabling great results in low-light situations.

Dust Reduction System for Spot-Free Images
Life moves too fast to spend time worrying about dust ruining the perfect image. Olympus’ proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor and captures it on a special adhesive membrane every time the camera is turned on. These spot-free photos liberate users from hours spent retouching photographs at the computer or sending their cameras back to the manufacturer to remove dust trapped inside.

Easy to Handle, Easy to Operate
The E-520 is extremely portable, measuring 5.35 inches (width) by 3.6 inches (height) and 2.68 inches (depth), excluding protrusions, and weighing 16.75 ounces (body only). The new camera has a classic penta-mirror design that is light and compact enough to shoot with all day. It features a comfortable ergonomic grip to ensure that the camera fits snugly in the hand. Beyond its portable size, the E-520 has an expanded menu for greater control and buttons on the body for quick and easy direct access to the most common settings. Accepting both CompactFlash Type I & II, Microdrives and xD-Picture Cards, the camera provides a choice of data-storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.

100% Digital-Specific Lens for Sharpness and Rich Colors
The E-520 outfit includes a compact, Zuiko Digital 28-84mm equivalent (ED 14–42 mm Four Thirds) f3.5–f5.6 lens that perfectly matches the imager so light strikes the sensor directly to ensure rich, accurate colors and edge-to-edge sharpness. Its 3x ED Glass zoom lens covers the range most frequently used in photography and weighs just 7.5 ounces, offering users an extremely dynamic, portable, everyday-use zoom. Close-ups as near as 9.84 inches (0.25 m) are possible throughout the zoom range. This lens is part of Olympus’ expanding line of 100 percent digital lenses – designed specifically for digital photography. Unlike other camera companies, Olympus does not rely on old film lenses, which often result in images with soft edges or other imperfections.

Availability
The Olympus E-520 Digital SLR will be available in July 2008. It includes: E-520 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLM-1), Li-Ion Battery Charger (BCM-2), Shoulder Strap, OLYMPUS Master Software CD-ROM, Manuals and Warranty Card.

U.S. Pricing/Product Configurations
E-520 body Estimated Street Price: $599.99
E-520 with ED 14–42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $699.99